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Advertising & Sponsorship Addendum

Last Updated: October 18, 2025

1. Purpose

This Addendum expands our Advertising & Sponsorship Policy by detailing operational procedures for ad approval, influencer marketing, and third-party disclosure to preserve editorial trust and legal compliance.

2. Regulatory References

We follow:

  • Advertising Standards Council of India (ASCI) Code 2023

  • Consumer Protection (E-Commerce) Rules 2020

  • Google Publisher Policies and Meta Ads Terms

  • ASA (UK) and FTC (US) endorsement guidelines as international benchmarks

3. Ad Approval Workflow

  1. Advertiser submits proposal with creative assets and license proof.

  2. Compliance Officer screens for accuracy, legality, and age appropriateness.

  3. Technical team verifies ad scripts for malware or tracking beyond declared scope.

  4. Only after final approval does the campaign go live.

4. Sponsored Content Labeling

  • Clear prefix “Sponsored by [Brand Name]” on top of page.

  • Visual distinction using background shade or border.

  • Same font size as article headline for equal visibility.

No native ads may be published without explicit disclosure.

5. Influencer & Affiliate Endorsements

Influencers promoting my99exch.id or its partners must include hashtags #Ad or #Sponsored and comply with local advertising laws.
Affiliate reviews must state that earnings may result from qualifying purchases.

6. Prohibited Advertising

We reject ads that:

  • Target minors or promote under-18 gaming.

  • Contain misleading claims (“risk-free,” “guaranteed returns”).

  • Promote illegal betting apps or unlicensed operators.

  • Include political, religious, or discriminatory messages.

7. User Data Protection

Ad tracking uses cookies per our Cookie Policy.
No PII (personally identifiable information) is shared with advertisers without consent.
All campaign metrics are aggregated and anonymized.

8. Complaints & Withdrawal

Users can report misleading ads via /grievance-redressal/.
Verified complaints trigger immediate removal and review of advertiser eligibility.

9. Third-Party Widget Control

Embedded widgets (e.g., banners or RSS feeds) are scanned weekly for broken links or policy violations. Partners must supply clean scripts free of auto-downloads or pop-ups.

10. Periodic Review

Audited every six months by our Advertising Compliance Committee. Revisions published with a new “Last Updated” date.

Summary: my99exch.id ensures every ad or sponsorship meets strict legal and ethical standards to protect users and maintain editorial integrity.

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